Protection of Halal Product Guarantee for Muslim Consumers in Facing The ASEAN Economic Community (AEC)

Sulaksono

Study Program of Law, Universitas Negeri Surabaya, Indonesia

Siti Nur Azizah

Study Program of Law, Universitas Negeri Surabaya, Indonesia

Abstract:

The halal product guarantee is significant as consumption of halal food among Muslims is an absolute religious commandment. This study addressed the issue of protecting the halal product guarantee for Muslim consumers in the ASEAN Economic Community (AEC). The study used a qualitative research design with a case based approach by making an in-depth analysis of the data collected. The data comprised both primary and secondary data. The primary legal material was sourced from the 1945 Constitution of Indonesia and Law Number 33 of 2014 concerning Halal Product Guarantee while the secondary legal material comprised library searches and archives or official documents such as legal theory books and halal product guarantees and scientific writings. The study adopted a normative juridical approach to emphasize the use of written legal norms and availability of halal food in Indonesia. The data was analyzed using a qualitative analysis method, to ensure scientific conclusions. Findings reveal that Halal certification become mandatory in consumer protection because several countries have Muslim citizens. Halal certification becomes an important factor for a product to launch and sell in the market of the AEC. If implemented, the ASEAN region should have a free flow of halal goods, along with halal compliant services, skilled labor, and capital. The study infers that while facing the AEC, the Indonesian halal industry tends to compete with even non-Muslim countries as well in distributing a halal-certified product.

Keyword:

Halal Product Guarantee, ASEAN Economic Community (AEC), ASEAN Qualification Recognition Framework (AQRF)